{"product_id":"tokki-soju-375ml","title":"Tokki Soju 375ml","description":"\u003cdiv class=\"xuPPidVItMLpNa22iUb5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"hTzkQgdZpXyG405Rjqn6 YbRG7dsnvMZNcvIw0_MF\" data-mce-fragment=\"1\"\u003eTokki Soju has taken New York by storm with the speed of a suped-up rabbit. Here’s how a Korean liquor born in Brooklyn got where it is today.\u003c\/div\u003e\n\u003ch3 class=\"hTzkQgdZpXyG405Rjqn6 vbZCvHqUYCryRYfquPgP\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003cdiv class=\"hTzkQgdZpXyG405Rjqn6 YbRG7dsnvMZNcvIw0_MF\" data-mce-fragment=\"1\"\u003eThe creator is an American by the name of Brandon Hill. This guy has been completely obsessed with fermentation techniques for a while now, and in 2011 (the Year of the Rabbit), he moved to Korea to study their traditional distilling techniques at Kyonggi University. Not only did he fall in love with what he learned, but he also became enamored with the drinking culture in Korea — a culture in which friends pour for each other and treat the alcohol with the utmost respect. Upon returning to the states, he tried his hand as a head distiller at someone else’s company. The experience left him disappointed, however, as there was no traditional soju to be found.\u003c\/div\u003e\n\u003ch3 class=\"hTzkQgdZpXyG405Rjqn6 vbZCvHqUYCryRYfquPgP\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/h3\u003e\n\u003cdiv class=\"hTzkQgdZpXyG405Rjqn6 YbRG7dsnvMZNcvIw0_MF\" data-mce-fragment=\"1\"\u003eSo in 2016, he started Tokki. He knew he was onto something when Korean restaurants and the local Korean community accepted the drink. It’s made with American organic sticky rice, nuruk yeast and water. It’s pure, it’s relatively healthy and it’s extraordinarily delicious. And just in case you’re wondering, Tokki means “rabbit.”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ZGTMPJeDfL39LDqRw96L\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Tokki","offers":[{"title":"Default Title","offer_id":42381844611245,"sku":"11466","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/8411\/1789\/products\/tokki-soju-375ml-511295.jpg?v=1710307949","url":"https:\/\/checkout.amsterwine.com\/products\/tokki-soju-375ml","provider":"Amsterwine","version":"1.0","type":"link"}